FOUNDER

Mr. Rashid Anwar, Chairman & CEO is the key figure behind the legendary success of the company. The position that the company now enjoys as the leader and trendsetter in providing fashion solutions to the world is the result of his vast experience spanning over 30 years in this industry. He ventured in the apparel business in the year 1969, thus being one of the pioneers.

Business History
Has a rich experience of textile and garment trade spread over 3 decades.
Founder & Managing Director (1989-to date)
AMCO Apparel Mfg. Co. (United Arab Emirates)
Primary responsibilities include overall Strategic Planning for the company, Finance, General Operations, Performance analysis, identification of new market opportunities, and new product identifications. Cultivated potential international customers in new markets. Also responsible for negotiations and motivation of over 350 employees in the organization.

Founder & Chairman: M/S Kaiser Arts & Krafts Ltd. Pakistan (1969-97)

Member of Trade Associations
Former Chairman of Cotton Fashion Apparel Manufacturers & Exporters Association and organizer of Fashion Apparel fair for a period of more than 5 years.
Life Member: Federation of Pakistan Chamber of Commerce & Industry, Karachi